Stop chasing clients.
Let my content bring them to you.
I know that you don’t care about content.
What you really want is a strategy that drives your real estate business forward. Every agent is fighting for attention, so you need more than just words. You need content that positions you as the go-to expert, generates consistent leads, and keeps you in front of your clients.
If you’re facing:
Inconsistent lead generation: Your website or content isn’t bringing in the clients you need to grow.
Struggling to stand out: You’re blending in with the competition because your content lacks the power to differentiate your brand.
Losing opportunities to competitors: Without the right content, your brand is losing credibility and clients are choosing someone else.
Then it’s time for a tailored content solution that not only speaks to your audience but turns them into clients.
I provide compelling real estate copy designed to help real estate professionals build authority, capture leads, and close more deals. With over 18 years of real estate experience, I craft content that doesn’t just fill a website – it will drive your business growth.
Who I help
My services are tailored for real estate professionals who understand the power of strategic content but need an expert to help them make it happen. Here’s who I work with:
Agents
SEO-Optimized Blog Posts: Content that helps agents rank in search engines and attract local buyers/sellers.
Personal Brand Messaging: Developing the agent’s unique selling proposition (USP) and weaving it into all content.
Social Media Content: Tailored posts that engage followers and build personal credibility across platforms.
Lead Magnets: Guides or checklists (e.g., “5 Steps to Prepare Your Home for Sale”) to capture and nurture leads.
Email Newsletters: Consistent, branded emails that keep agents top-of-mind with past clients.
Teams
Content Calendars: Full content strategies and calendars to maintain a consistent online presence across the team.
Lead Generation Funnels: Creating blog posts, landing pages, and email sequences that guide potential clients through the funnel.
Team Branding & Bios: Writing team bios and creating team-centered content that reflects the group’s expertise and values.
Client Retention Content: Email campaigns and resources that keep past clients engaged and refer the team to new clients.
Social Media Strategy: Developing consistent, team-focused social media campaigns for lead generation and engagement.
Brokerages
Full Website Copy: Writing or refreshing brokerage websites to reflect authority, trustworthiness, and market expertise.
Recruitment Materials: Crafting compelling content that attracts top agents to the brokerage.
Market Reports & White Papers: In-depth reports that showcase market expertise and are shareable resources for potential clients and agents.
Agent Training Manuals: Creating onboarding and training materials to help agents succeed under the brokerage’s brand.
Content for Client Attraction: High-quality blog posts, video scripts, and email campaigns designed to draw in both buyers and sellers.
Agent Service Packages
Starter Package: Personal Brand Builder
$1,000
► 5 SEO-optimized blog posts tailored to local market trends.
► 10 social media posts to establish a consistent personal brand.
► 1 email newsletter template to stay connected with past clients.
► Personal brand messaging guide to differentiate you in a crowded market.
Outcome: A solid foundation for building a personal brand that attracts clients and boosts credibility.
Growth Package: Lead Magnet Strategy
$2,000
► 8 blog posts focused on generating leads.
► 20 social media posts with a focus on client engagement.
► Lead magnet creation (e.g., buyer/seller guide) to capture and nurture leads.
► 2 email newsletters designed to keep you top-of-mind.
Outcome: A lead-generating content system that positions you as a go-to agent in your market.
Premium Package: Complete Online Presence
$3,500
► 10 blog posts and 30 social media posts designed to generate leads and build brand authority.
► Full website copy refresh to reflect your personal brand and market expertise.
► Lead magnet + automated email sequence to capture and nurture leads.
► 3 monthly email newsletters to nurture your audience.
Outcome: A fully optimized online presence that generates consistent leads and elevates your authority.
Team Service Packages
Starter Package: Content Consistency
$2,000
► 6 blog posts that position the team as local market experts.
► 15 social media posts with team branding.
► 1 lead magnet to capture potential clients.
► Custom content calendar for 3 months.
Outcome: Consistent, team-branded content that keeps you visible and top-of-mind.
Growth Package: Lead-Generating Content Strategy
$3,500
► 10 blog posts and 25 social media posts aimed at lead generation.
► Complete content strategy consultation and development (1-hour session).
► 2 lead magnets to capture leads for the team (e.g., buyer/seller guides).
► 3 email newsletters to nurture leads and keep past clients engaged.
Outcome: A robust content strategy that generates and nurtures leads, ensuring steady team growth.
Premium Package: Scalable Content for Team Growth
$6,000
► 15 blog posts, 40 social media posts, and 3 lead magnets for ongoing lead generation.
► Complete content strategy + quarterly content calendar for 6 months.
► Full website copy refresh with team-focused messaging.
► 5 email newsletters to nurture client relationships and drive repeat business.
Outcome: A scalable content system that supports your team’s growth, drives leads, and keeps your brand consistent.
Brokerage Service Packages
Starter Package: Market Authority
$3,000
► 8 blog posts designed to establish authority in the local market.
► 20 social media posts to showcase market expertise.
► Full website copy refresh for 5 pages.
► 1 lead magnet (e.g., market report) to capture leads.
Outcome: A content strategy that builds your brokerage’s authority and attracts more clients.
Growth Package: Full Market Domination
$5,000
► 12 blog posts and 30 social media posts designed to attract clients and agents.
► 2 lead magnets (e.g., in-depth market reports or guides) for client and agent recruitment.
► Full website copywriting (up to 10 pages) to reflect authority and attract top talent.
► 4 email newsletters designed to engage clients and nurture leads.
Outcome: A comprehensive content strategy that attracts both clients and agents, positioning your brokerage as the go-to authority.
Premium Package: Ultimate Market Leadership
$8,000